People wonder about the name - why Silly Shiny Diamonds?

At first glance, Silly Shiny Diamonds might seem like a playful, lighthearted name—perhaps even an odd choice for a high-end luxury brand. But like every piece of jewelry I create, there’s a deeper story behind it.

When I first started this journey, I was 26, brimming with creativity and humor, and I chose Silly Shiny as my alter ego—a name that rolled off the tongue, felt joyful, and reflected my love for beautiful, light-catching designs. Over time, I added Diamonds, elevating the name while staying true to its essence: a brand that celebrates glamorous self-expression, uncompromising quality, and a touch of self-humor.

Now, at 40, my work has evolved into something far beyond "silly"—it’s about crafting timeless, meaningful heirlooms. But Silly Shiny Diamonds remains a reminder that luxury doesn’t have to be stiff or unapproachable. Jewelry should feel personal, fun, and deeply expressive. It should capture the full spectrum of who we are—bold, elegant, joyful, and sometimes, a little bit silly.

At the heart of my brand is a belief:

Luxury should be effortless and full of personality.
Elegance and playfulness can coexist beautifully.
Jewelry should make you feel as radiant as it looks.

So while there’s nothing "silly" about the craftsmanship, the artistry, or the deeply personal meaning behind my pieces, the name is a reminder not to take ourselves too seriously. Because at the end of the day, diamonds—like life—are meant to shine.